The Lobster Pot is a Provincetown tradition with a menu that features the finest and freshest in seafood, Portuguese specialties and much more.
Since Lobster Pot is expanding its operations in United states with franchising opportunities. They wanted to rebrand their visual language to a voice which resonated with their traditional neon signage and was also scalable.
Client: Lobster Pot
Agency: Sukkrish Aadds
Year: 2018
Year: 2018
The Original Lobster Pot, Provincetown (Original Illustration by Sandra Turner, 16')
Our rebranding concept focused on keeping the branding clean and bold keeping provincetown tradition as the guiding soul.
Stock illustrations were used for concept presentation.
